We’ve said it before and we will say it again today - every business benefits from a well-designed and high performing website.
With more than 286 million users, it is safe to say that almost everyone uses the internet. In the past, we have talked about how more people than ever are using their phone to browse and search online. Being online or having a website is no longer the only thing you must consider, you must also consider updating your mobile friendly site, SEO, SMM, Google Analytics, Adwords, Social Media Presence, etc.
As you can see, making certain your website represents your business well and that you have an online presence is just the tip of the iceberg.
Once you publish your website the work has really just begun. You’ll find that you can dedicate a full 40 hour workweek to the management, maintenance and update work required to keep up with business and marketing on the web. Your website is never truly ‘finished’. Constant focus is needed to maintain the website’s content, appearance, branding, security and health.
With this in mind, many businesses are turning to design and web development firms for help. It is the “as a service” time for business. Software as a Service (SaaS), Hardware as a Service (HaaS), Disaster Recovery as a Service (DRaaS) and many more service based solutions are taking the day to day off your hands and freeing up your time/focus for other tasks.
Why spend hours and hours trying to learn, manage and keep up with an industry or skill that you could trust an experienced and seasoned professional to run for you?
Website as a Service (WaaS) gives you a team of dedicated engineers and designers who handle all the heavy lifting associated with your website. Search engine optimization (SEO), Social Media Marketing (SMM), Pay Per Click Campaigns (PPC), Google Analytics, Adwords, Patches, Updates, Design changes, monitoring, and security – all of this can be managed by a team. No need for you to moonlight as a web designer after putting in a full day’s work at the office.
Now, let’s share some of the reason’s this solution makes sense for you and your business.
One of the biggest concerns when purchasing a professional website and choosing a designer is the upfront cost of the website buildout. WaaS gives you ongoing access to expert designers and engineers as part of your flat monthly cost. Want changes made? Have new content, products or services you need added? Want to focus your SEO on a specific audience or product next quarter? All of this and more are possible and included in our WaaS package with no additional fees. Unlike other website building platforms, like Wix and Squarespace, the website remains your property and not owned by the website service.
Traditionally, when you choose a designer or web design firm, you negotiate the buildout price and then have a large up front cost or deposit. With WaaS, you get rid of the up front cost and switch it out for a monthly agreement. This means that all your content updates, content management system (CMS) template maintenance, branding, graphic design, and emergency work is all covered within the standard Website as a Service (WaaS) contract. No more having to worry about budgeting for website updates or the surprise website emergency work. You, and your budget, can rest easy knowing that no matter what might come up – your web work is covered.
Your website is an important part of your business. Designing, running, monitoring and maintaining websites IS our business. With Website as a Service (WaaS), you no longer need to worry about where to split your time, who needs to handle which pieces or teaching yourself about online marketing and website security. Let the experts handle that for you so you can concentrate on the bigger picture. You can rest easy knowing that a portion of your business marketing efforts is handled.