With the holidays just around the corner, the closing of another year is upon us. Generally, this is seen as a time of reflection and new starts – out with the old and in with the new, so to speak.
The same philosophy can be applied to your business’s digital marketing efforts – particularly SEO (Search Engine Optimization).
SEO strategies are constantly changing – each new year brings new rules and standards that reflect the ever-growing scope of modern technology. When the rules of the game depend on being able to beat out your competition – it helps to get a head start on trends.
And with that, we took a look at the most common SEO trends and what is expected to be big in 2021. We compiled the top items you should look into to improve your SEO and content strategy.
Cheers to the new year!
For the last few years, the use of digital assistants and AI is something we use almost daily. Siri and Alexa; currently almost half of searches come from voice queries.
What does this mean? Since more and more people are using these voice queries to search information, this can have an impact on the types of keywords and phrases you want to associate with your SEO.
Think more long-tail search keywords – or use of natural language to match the way we speak to one another and our devices.
With the integration of smart home hubs and more advanced breakthroughs with smartphone personal assistants, it is important to keep ahead of the changing trend and look to adapting conversational key phrases that better match with the voice users’ intent.
What are Accelerated Mobile Pages, or AMPS? You probably use them every day and don’t even realize it.
In a nutshell, these are pages and links that load in the blink of an eye – almost instantaneously on mobile devices.
The concept behind AMPS stems from the notion that a small group of simple changes to the format of your site can help it load up to four times faster and eat up eight times less data than before.
This is big when you consider that more and more internet activity is taking place on smartphones and tablets. It is better for you, better for the customer and better for search engines.
Google favors AMPS. Be sure to optimize your pages so you won’t be left behind!
Mobile-friendly is not just nice-to-have, but a necessity when it comes to your website and digital marketing.
2021 will be no different. With more than 57% of web traffic coming from mobile devices, you must make this a priority for your site.
Google ranks sites differently for mobile and desktop versions and some business segments are required to have mobile compliance sites.
NOTE: Currently, desktop and mobile searches are ranked differently – so you should already make sure your mobile content is optimized. However, with mobile-first content provides an optimal combination of local SEO, mobile optimization and branding to allow for the best possible results in mobile searches.
As the internet becomes more and more visually-focused, many of the major industry leaders, such as Google, and social media applications, such as Pinterest or Instagram, invest in developing powerful visual search engines.
What does this mean for SEO?
It means we need to reconsider how we consume visual content and how search engines look beyond textual components. See that search engines as well as more and more users are going for the visual instead.
As more and more companies jump on this bandwagon, it is important to keep in mind the successful return on optimizing your brand for this trending market.
User experience will become even more important to search rankings than they currently are in 2020. Google expects every website to deliver a smooth, easy to use experience for visitors and penalizes the ones that don't.
A good user experience increases the chance of engagement on the site. What does that mean for you?
It means more lead conversion for new business for one. If a site has more engagement, search engines like Google are more likely to feature them on page 1 of a search.
How can you tell if your site is providing a good user experience?
You can also review visitor browsing habits. If a visitor is leaving just 20 seconds after coming to your site, it is time to dig into why they aren’t converting.
The key for 2021 SEO will be to make sure that your user experience is improved enough to maintain a steady stream of search traffic and then monitoring what happens after the traffic lands on your site.
Seems like a lot, huh? No worries.
Andromeda understands that keeping up with the trends and advances in digital marketing can be exhausting. Luckily, we have experts available to keep on top of these changing trends for you.
Interested in starting the New Year with a fresh marketing start? Give us a call!